Optimal pricing strategy: How to sell to strategic consumers?
نویسندگان
چکیده
Technological advances are preparing consumers to plan their purchases strategically. Selling strategic at a fixed price forgoes the profit from salvaging inventory, whereas high-low pricing, as ubiquitous pricing strategy, is costly due offered markdown discount. This research explores overall impact of consumer's buying behaviour on and identifies conditions where high or best approach by analytically comparing profits three strategies. Our results show that appropriate only if discount relatively small. If have small population needed large, retailers can ignore sell products price. emphasize for clearance sales market structure heterogeneous play vital roles in determining optimal strategy.
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ژورنال
عنوان ژورنال: International Journal of Production Economics
سال: 2022
ISSN: ['0925-5273', '1873-7579']
DOI: https://doi.org/10.1016/j.ijpe.2021.108367